Tel com service operators with exclusive rights to sell Apple’s iPhone are prepared on making significant losses on unsold stock as they rush to clear shelves on the debut of a new, faster version this summer.
Numerous distributors like O2 and T-mobile are reporting an oversight in estimating the number of first version of iPhones that will sell in Europe. However, they may recoup the losses in the monthly revenue from people who bought the devices at a cheaper rate.
O2 announced on Tuesday that they were cutting the price of the iPhone by more than a third from £269 to £169 and 2 weeks ago T-mobile made an even drastic cut from €399 to €99. O2 said the recent price cut was part of a marketing strategy for maximizing success of the iPhone in UK.
According to reports made by mobile analyst, CCS Insight, iPhone sales has slowed significantly in all European markets where the 3G version of the iPhone is soon to be available in June.
Sources has claimed that Apple has already placed an order with its Asian suppliers to produce 200,000 of the 3G iPhone by the end of May, rising to 2 million. The new 3G iPhone may also usher a change in the way Apple strikes distribution deals. Analysts predicts that Apple will eventually halt its policy of favoring one tel com operator in a given region or territory.
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