Apple’s iPhone has been launched in numerous countries worldwide and they’ve adopted a one telcom carrier policy for their iPhones, until now. In Italy, which iPhones will be available by the end of this year will be available to 2 telcom carriers, Vodafone and Telcom Italia. This clearly signals a shift in Apple’s policy of one country, one carrier. Future buyers of iPhone will be glad to hear that this might be the future protocol of how Apple deals.
Telcom Italia Chief executive Franco Bernando apparently persuaded Steve Jobs to change Apple’s typical business model of signing a 2-year contract with a single carrier that would sell the iPhone exclusively, and split revenues with Apple. As a result, Telcom Italia would be able to offer the upcoming 3G iPhone with no carrier restrictions, making it more palatable to Italians, who are among the largest users of pre-paid plans. This will also mean that the price tag of the iPhone will be higher in Italy.
I can’t help but wonder if Apple’ll emulate this policy of 2 carriers in Singapore.
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