Its official, Apple’s iPhone will officially be launched here in Singapore in the next few months. Singtel announced on Monday that they’ve clinched the deal with Apple, to launch the device later this year. But it declined to comment when it would launch and how it will be priced.
Singapore’s other rival telcom operators Starhub and M1 was silent on the matter, except that Starhub spokesman Michael Sim stated that he expect all three telcom operators in Singapore to offer the iPhone by the end of the year. All 3 telcom operators have been linked to discussions with Apple to bring in the 2007 device of the year, but apparently it stalled due to Apple’s insistence on an revenue-sharing model.
It’s Apple’s standard policy to sign exclusive distribution deals with one operator per market. Deals involve a 10 to 30 percent of phone revenues from its partners. This is why the main reason why operators in countries like China refuse to carry the iPhone. When news of Vodfafone and Telecom Italia would be selling the device in Italy, it clearly showed that Apple has begun to drop it’s one operator, one market policy.
Apple declined to comment if they had a revenue-sharing model with Singtel.
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